058: Beyond Book Sales: The Best Strategies to Boost Your Income with Print-on-Demand

In this episode, I dive into a recent conversation with one of my digital planner mentor students about the challenges and opportunities in publishing, particularly when using print-on-demand services like Lulu. 

We discuss the beauty and quality of her newly created planner, but also the significant pricing differences that arise, especially with international shipping.

Using print-on-demand services often results in higher costs per unit, particularly for full-color books. These expenses can be daunting, especially when you factor in shipping, which can drastically increase the overall price. 

However, there are strategic ways to position and sell these products to ensure profitability.

I share my experiences and insights on how to creatively bundle your book with other offerings, such as courses, workshops, or membership communities, to provide additional value and justify a higher price point. 

The key takeaway? 

In the nonfiction space, the book is rarely the sole income source. Instead, it's an entry point into a broader ecosystem of experiences and services that truly drive revenue.

Tune in to learn how to effectively position your book, create meaningful experiences around it, and build a sustainable income stream that goes beyond just book sales. 

Don't forget to check the show notes for links to valuable resources:

Join the conversation in my free Facebook group, the Coloring Book Creator Club

052: Beyond Amazon Creating Profitable Bundles That Sell with Vervante's Cindy Tyler

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